JCDecaux Unveils The Queen – A New Landmark Digital Site in Auckland’s CBD
JCDecaux New Zealand has launched The Queen, a new premium digital site that strengthens its central city portfolio with a landmark presence in the heart of Auckland’s CBD.
Prominently positioned on lower Queen Street, The Queen offers a commanding presence in the CBD’s busy pedestrian and vehicular corridors. The large-format digital screen benefits from an extended lead-in, delivering strong visibility and long dwell times at a key traffic-light-controlled intersection.
Phil Eastwood, JCDecaux New Zealand Country Head, said:
“The Queen is a high-profile addition to our digital network and reflects our continued focus on premium placement. It offers advertisers a central city location with sustained visibility, scale, and relevance—an ideal example of our brand promise: Be Seen. Be Remembered.”
Located less than 50 metres from the popular JCDecaux site on the QBE building—home to the largest billboard in New Zealand—The Queen adds a complementary digital layer to an area already recognised for high-profile Out-of-Home presence. Together, the two sites offer unmatched scale and visibility in the heart of the city.
Surrounded by international designer fashion outlets, corporate offices, and hospitality venues, The Queen sits within walking distance of key Auckland landmarks including SkyCity, Britomart, Commercial Bay and the waterfront. With consistent foot traffic from commuters, visitors and shoppers, the site delivers ongoing audience attention in a vibrant, high-value setting.
The launch of The Queen supports JCDecaux’s continued investment in delivering high-quality, high-attention digital Out-of-Home assets across New Zealand’s major city centres.
The site is now live.