The JCDecaux story is the story of an original innovator and trail blazing innovation – a spirit that continues today in every country that JCDecaux operates.


In 1964, Jean Claude Decaux invented the concept of advertising funded street furniture in Lyon, France. Buses were the only means of public transport and thus frequented by city-slickers and urbanites. He saw an opportunity to influence these affluent consumers, whilst offering public utility.

With a focus on design, aesthetic and experience, this humble street furniture business has evolved into global operation in over 80 countries and >4200 cities, with unrivalled Out-of-Home expertise. The founding concept of the company is to deliver cities and people with world-class, useful infrastructure and urban beautification.

In recent years, JCDecaux has spear headed the digital transformation of Out-of-Home. Creating seamless brand experiences on premium digital screens that add aesthetic value to cities, JCDecaux reaches >400million people across the world, every single day.


JCDecaux New Zealand


JCDecaux entered the New Zealand market in 2018 with the acquisition of APN Outdoor (in both Australia and New Zealand), representing a significant milestone in the global growth strategy.

Since the APN acquisition, JCDecaux has developed a strong local brand presence with consumers and media agencies and invested heavily in the digitisation of the national Large Format network. JCDecaux has grown the Airport offering, including Queenstown Airport.


JCDecaux New Zealand Reach




>600 touchpoints across NZ





Growing digital network






>60 roadside digital touchpoints




3 Airports




Unique digital portrait SMARTFRAME network