With many years of experience in the Out-of-Home and wider media and advertising industry, JDecaux New Zealand’s diverse leadership team is focused on delivering growth to the business and successful campaigns for our partners.


Phil Eastwood

General Manager, New Zealand


Phil has over 25 years' experience in Out-of-Home media across New Zealand and Australia, leading large sales organisations to maximise revenue growth potential. He has overall responsibility for the New Zealand business including the strategic direction, sales & trading, partnerships, operations, assets, and staff. Phil also sits on the Australasian Executive Leadership Team. Phil has experience in every Out-of-Home media channel that exists and uses this to guide the strategic development and sustainable growth of the business. 



Victoria Parsons

Senior Strategy & Insights Manager


With a background of more than 20 years in brand, digital and media agencies, Victoria brings an agency perspective to the JCDecaux client offering. With a passion for understanding audiences and consumer behaviour, Victoria aims to deliver a strategic offering to JCDecaux clients that deliver more effective campaign outcomes.

Working alongside the sales and data teams, she is responsible for the JCDecaux Intelligence Research programme that validates the influence of JCDecaux touchpoints using neuroscience and behavioural research methodologies.

Gary Rosewarne

Sales Director


Gary leads the growing JCDecaux national sales team and is responsible for the overall organisation sales structure and delivery. Managing key commercial relationships with senior investment, planning and client stakeholders, he is a well known industry personality.

Having been with the business through the APN/ JCDecaux transition, he continues to inspire and build a high performing sales team capable of deviating the challenging environment of the last few years.



Kurt Malcom

Head of Programmatic and Trading


With a passion for data and technology, Kurt has lead the data transformation of JCDecaux. Calibre, JCDecaux’s planning and measurement platform, which has recently been adopted by the industry as the lead technology platform. Kurt was instrumental in the launch and design of Calibre, and continues to be on the shared leadership team evolving this into a future industry platform.

Recently, Kurt’s focus has changed to leading JCDecaux New Zealand’s programmatic and trading efforts. His commercial acumen and data background have ensured a smooth transition for programmatic, which is now a growth area of our business.

Teina Bhana

Operations Director


Teina oversees all aspects of campaign installation, production of media and campaign maintenance and manages a growing campaign delivery team. Teina’s team is responsible for the digital scheduling and contextual triggering of all material across the JCDecaux network, as well as the evolving digital reporting of digital campaigns. Working closely with our Creative Solutions Team, the campaign delivery team continue to push the boundaries with technology and impactful special builds, ensuring the more impactful campaigns for advertisers.

With more than 20 years experience in Out-of-Home, Teina brings a wealth of knowledge and passion to the industry. Teina was instrumental in the development of JCDecaux FUTURE BANNER alongside one of our print partners. She continues to spearhead future opportunities for JCDecaux to deliver more sustainable outcomes through special builds and static recycling.

Jamie Cameron

Commercial Director


Jamie is the longest serving JCDecaux team member, with more than 15 years with the business under the APN and JCDecaux banners. He has overall responsibility for the management of major contracts with JCDecaux commercial partners, as well as leading the strategic asset procurement and development initiatives.

Under Jamie’s leadership, APN delivered the first permanent high-resolution digital billboard to the New Zealand market in 2013. With a passion for the digital transformation of our industry, Jamie manages JCDecaux New Zealand’s rapid expansion of digital touchpoints, most recently, with the roll out of JCDecaux’s unique digital portrait SMARTFRAME.

Adam McGregor

Special Projects Lead


Adam has a wealth of Out-of-Home experience in both New Zealand and global markets, having worked in the industry for over 28 years. With a passion for the sustainable future of the media industry, he leads JCDecaux’s sustainable and ESG efforts in New Zealand.

He works on a range of high value, business transformation projects including the JCDecaux Nurture programme, supporting start-ups and emerging businesses across New Zealand. He is a key liaison for our collaboration with Maori design studio Haumi.