Be Seen. Be Remembered.

Be Seen. Be Remembered.

In a world of endless advertising noise, being seen isn't enough. Our commitment to driving effectiveness is geared to help your brand create lasting impact.

As we see rising investment in our industry, we’re compelled to help brands ensure they get the results they need from our channel, and our new brand promise puts this at the heart of how we work.

Be Seen. Be Remembered. is our commitment to you and is based on two principles:

SIZE, SCALE & DISTINCTIVENESS
We know big is best for attention and creative impact. JCDecaux sites are large, commanding, imposing and provide an emotive stage to tell brand stories.

EASE OF VIEWABILITY
JCDecaux sites are planned for optimal viewing, with long lead-ins and positioned at high traffic and dwell points. And most importantly they are elevated and unobstructed in the line of site.

PREMIUM LOCATIONS
JCDecaux sites engage high-intent audiences, with locational relevance. Brands seen in the right places, give superior signals.

SCREEN QUALITY
JCDecaux’s digital LED screens are engineered to showcase campaigns at their best with superior colour, contrast and clarity. To maintain optimal visual performance, each screen is regularly serviced, cleaned and calibrated.

A POWERFUL NETWORK
Alone each site is an inspiring stage. Together, campaigns delivered across our network benefit from the combined network effect of quality and visibility.

Seeing is not enough. Campaigns need to be remembered to close the loop from impression to action.

JCDecaux site recommendations are optimised with data tools and insights to ensure campaigns will Be Remembered.

IMPRESSIVE SCALE
JCDecaux sites deliver emotion and memorability. Multiple neuroscience studies show memory encoding scores on the JCDecaux network are well above the effectiveness threshold for influencing future decision making.

Effectiveness Drivers