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JCDecaux HEART supports four organisations under the three key pillars of Heath, Reduction of Environmental Impact and Enriching Urban Communities; reflecting the values and commitment of JCDecaux New Zealand employees who selected the partners.  

KIWIHARVEST

KiwiHarvest collects good food before it goes to waste and gets it to those in need and reduces the harmful impact of food waste on our environment; helping to create lasting positive social change by nourishing those in need.

Every month KiwiHarvest rescues about 250,000 Kg of good quality surplus food, and diverts this back to people who are struggling across New Zealand.

JCDecaux HEART Charity - KiwiHarvest

CATALYTIC FOUNDATION

Catalytic Foundation is dedicated to building thriving communities by ensuring small community charities have the support they need. It does this by encouraging businesses to be active in the charity sector, through volunteering days, fundraising and donations. 

The most well-known Catalytic Foundation campaign is the Christmas Shoebox Project, which provides thousands of boxes filled with toys, clothes, and household essentials to families living in hardship across Aotearoa. 

KAIPĀTIKI PROJECT

The Kaipātiki Project, is an innovative EcoHub based on Auckland’s North Shore. The project operates a thriving native plant nursery and facilitates native ngahere, stream, and estuary regeneration with the vision of restoring New Zealand’s native plants, birds, bugs, and fish to regenerate the planet. JCDecaux also volunteers with Kaipātiki Project during team building days. 

Kaipatiki Project Billboard with traffic

CURE KIDS

JCDecaux NZ Heart charity partner Cure Kids

JCDecaux has been working with Cure Kids since 2021 and helps promote the charity’s important work. Through highlighting Cure Kids’ fundraising campaigns, especially the annual Red Nose Day in July, JCDecaux directly enables the organisation’s outcomes through increased fundraising revenue.

SEA CLEANERS

Sea Cleaners is a New Zealand non-profit organisation dedicated to removing rubbish from the country's oceans, harbours, and waterways to protect marine life and preserve coastlines.  Founded in 2002 by Captain Hayden Smith, the charity operates full time crews and a fleet of specialised boats across major regions including Northland, Auckland, the Bay of Plenty, the Waikato River, Lake Taupo, and Canterbury. 

Since it's inception, the group has pulled more than 22 million litres of rubbish out of New Zealand's waters. JCDecaux is proud to be Sea Cleaner's exclusive outdoor media partner, helping to bring to life our pioneering "reverse media schedule" concept.  We amplify brands that actively support Sea Cleaners by connecting their product to tangible litter clean-up, and then celebrating that commitment through impactful, beautiful outdoor advertising in support for Sea Cleaners.  The partnership showcases a new funding model for litter collection - one that links brands' investment directly to rubbish removal - and has the potential to be replicated by litter clean-up organisations around the world. 

NEW ZEALAND OLYMPIC COMMITTEE

JCDecaux partners with the New Zealand Olympic Committee and its desires to promote sport, excellence and the Olympic values. As a charity, this important organisation helps fund athletes to focus on delivering world-class performances at the Olympic Games, Commonwealth Games and World Championships.

Athlete and team success is integral to our national identity and the Committee are engaged in education for young New Zealanders to teach Olympic solidarity and promote active lifestyles in general. JCDecaux’s relationship helps create buzz around sporting events and shares in-the-moment, near real-time updates from Games to widen understanding and increase interest in events. Together both organisations have delivered emotive and innovative Out-of-Home campaigns.

OOHMAA

JCDecaux is an active member of the Out-of-Home Media Association of Aotearoa. Working alongside other major players in the industry, we help to promote better outcomes for advertisers through the effective and innovative use of Out-of-Home.