JCDecaux extends SMARTFRAME reach, delivering greater visibility for brands on Auckland’s North Shore
JCDecaux has further extended its premium digital Out-of-Home network with the launch of a new SMARTFRAME in Wairau Valley, Auckland. The new site adds to the company’s growing footprint across New Zealand, bringing the national SMARTFRAME network to 37, with 25 across Auckland.
Phil Eastwood, General Manager, JCDecaux New Zealand, said: “Wairau Valley is one of the most commercially active corridors on Auckland’s North Shore. Our newest SMARTFRAME delivers maximum visibility where it matters most. Major brands have already snapped up the site including Air New Zealand and Steinlarger. The format creates high-attention, high-context environments for brands seeking powerful ways to connect with audiences and drive real results.”
Located just off the Northern Motorway, the Wairau Valley SMARTFRAME captures both northbound and southbound traffic in a slow-moving, high-volume corridor. Surrounded by the region’s leading retailers including Bunnings, The Warehouse, Countdown, Pak’nSave, Hoyts and major car dealerships, it offers advertisers prime exposure in one of Auckland’s busiest suburban hubs.
This new north shore location will complement JCDecaux’s Takapuna SMARTFRAME which sees high demand as advertisers seek to reach city fringe locations accessing the Auckland CBD.
Exclusive to JCDecaux, the SMARTFRAME format features a 9:16 portrait orientation that mirrors mobile and social media content. This format reduces production barriers and enables seamless creative execution across physical and digital channels.
Across New Zealand, the SMARTFRAME network now delivers a net reach of more than 600,000 people* over a standard two-week period, connecting advertisers with audiences in high-attention, high-context environments.
This latest addition strengthens JCDecaux’s presence in high-value suburban retail corridors providing brands with high-impact visibility in commercially strategic locations.
“This is a network built for outcomes,” Eastwood added. “SMARTFRAME delivers attention, emotional connection and recall, the real levers of advertising effectiveness. In today’s media landscape, it’s not enough to be seen, brands need to be remembered.”
The Wairau Valley SMARTFRAME is now live.
ENDS
*1 week standard campaign across the SMARTFRAME network