SMARTFRAME is JCDecaux New Zealand’s rapidly expanding portrait digital roadside network, built for impact. Seven times larger than traditional street furniture and elevated above street level, SMARTFRAME delivers uninterrupted sightlines and standout scale in the streetscape.
Strategically positioned in high traffic urban environments, the network reaches high spending audiences and over indexes in the 24 to 39 age demographic.
The network continues to build across New Zealand with a strong focus on nationwide coverage in key cities and growth corridors, giving advertisers greater scale, consistency and the ability to deliver unified campaigns across multiple regions.


Exclusive to JCDecaux, the SMARTFRAME format features a 9:16 portrait orientation that mirrors mobile and social media content, reducing production barriers and enabling seamless creative execution across physical and digital channels.
