JCDecaux SMARTFRAME

_{SMARTFRAME is JCDecaux New Zealand’s rapidly expanding portrait digital roadside network, built for impact. Seven times larger than traditional street furniture and elevated above street level, SMARTFRAME delivers uninterrupted sightlines and standout scale in the streetscape.}

_{Strategically positioned in high traffic urban environments, the network reaches high spending audiences and over indexes in the 24 to 39 age demographic.} 

_{The network continues to build across New Zealand with a strong focus on nationwide coverage in key cities and growth corridors,  giving advertisers greater scale, consistency and the ability to deliver unified campaigns across multiple regions.}

_{Exclusive to JCDecaux, the SMARTFRAME format features a 9:16 portrait orientation that mirrors mobile and social media content, reducing production barriers and enabling seamless creative execution across physical and digital channels.}

_{SMARTFRAME Regional is JCDecaux New Zealand’s premium portrait digital roadside network in regional centres, designed to put “the rest of the country” on the same footing as the big cities.}

_{For too long, regional Out of Home has been the poor cousin – lower‑quality panels and dated environments that didn’t reflect modern regional audiences. Elevated for clean visibility, close to the road for scale and fully digital for dynamic creative, SMARTFRAME Regional brings true metro‑grade OOH into regional New Zealand.}

_{SMARTFRAME is now live in eight regional centres and growing, enabling advertisers to plan nationally with a single premium standard, run one set of creative across a unified network, and reach larger pockets of the 50% of Kiwis who live outside the main metros in less cluttered environments.}

_{Exclusive to JCDecaux, SMARTFRAME Regional’s 9:16 portrait format mirrors mobile and social media content, reducing production barriers and enabling seamless creative across physical and digital channels.}