Leading outdoor advertising company JCDecaux New Zealand is preparing to launch a digital panel of Olympic proportions, offering advertisers access to the large volume of audiences travelling from Auckland’s CBD through Parnell and into Newmarket.
At over 170sqm, and appropriately named ‘The Olympic’, this state-of-the-art digital panel towers over the entry to Newmarket, reaching the huge volume of traffic travelling down Parnell Road onto Broadway. Highly impactful due to its in-front, elevated positioning, exceptionally long viewing distance and high audience dwell times due to slow moving traffic, this iconic site is set to become one of the most sought-after Out-of-Home touchpoints in JCDecaux’s market-leading digital portfolio.
Located above the Olympic Pool, which famously hosted the 1950 Commonwealth Games, this impressive 15.2m x 11.3m, high-resolution digital wall-mounted site is designed to maximise audience impact and exposure among the desirable demographics travelling towards Auckland’s premier retail, entertainment and hospitality precinct, Newmarket. With more than 600 stores, including the newly upgraded Westfield shopping centre, and a plethora of bars, cafes and restaurants, Newmarket draws audiences from across the city.
JCDecaux New Zealand Country Head, Mike Watkins said the site offers a distinct advertising opportunity: “Our Olympic site commands attention from passers-by with its size and position. It offers advertisers all the benefits of digital, including high resolution screen technology, and the opportunity to run dynamic, tactical, location specific creative messaging. It is set to become a hotly-contested site for brands looking for attention-grabbing impact and visibility in a very desirable location.”
The digitisation of this site follows the recent launch of the iconic QBE Centre, Queen St touchpoint and continues JCDecaux New Zealand’s strategy of acquiring and digitising New Zealand’s most impactful Large Format sites.