JCDecaux has partnered with data provider Factori to deliver enriched audience insights for Out-of-Home campaigns, marking a first in the New Zealand market.
Phil Eastwood, General Manager, JCDecaux New Zealand, said, “This partnership enhances our ability to provide clients with greater accountability for their investments. Advertisers increasingly seek validated, data-driven insights. Factori's capabilities allows us to map audience behaviours with precision giving our clients the confidence that their campaigns are reaching the right audiences effectively."
Factori is a new subsidiary of Lifesight and through this partnership, JCDecaux gains access to their extensive New Zealand database of over four million consumer profiles. By analysing data points including mobility, search behaviour, and purchase patterns, JCDecaux can deliver more targeted, effective campaigns across its roadside and airport networks, ultimately offering advertisers improved campaign performance and stronger return on investment.
Peter Madani, Director of Sales & Partnerships at Factori, commented, "JCDecaux can now leverage our robust dataset to inform strategic planning. This offers greater value for advertisers by reaching key audience segments with accuracy and delivering deeper insights into campaign effectiveness."
JCDecaux’s audience insights platform will be developed by Reach Media and will set a new benchmark for data-driven planning and measurement in New Zealand’s Out-of-Home sector.