Leading Out-of-Home media company JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental.
Mike Watkins, Country Head, JCDecaux New Zealand, said, “This iconic, architecturally designed digital build is one of the most distinctive assets in the country. It is a prime example of our business development strategy in action, to focus on acquiring and digitising New Zealand’s most impactful sites to deliver more effective campaigns for our advertising partners.
“We are the only media company in New Zealand developing Out-of-Home digital screens of this scale and complexity, andcomplexity, and look forward to delivering exceptional results for brands at this landmark location.”
The Continental, located at the busy intersection of Broadway, St Marks, Great South and Manukau Roads in central Auckland, is strategically positioned in proximity to several premium car dealerships, as well as Newmarket’s renowned retail shopping and dining precinct, to create amplified influence for advertisers. The Continental delivers exceptional reach through Calibre with over 450,000 gross contacts a week. The audience segments fulfilled are valuable and broad.
Spanning an impressive 72 square metres (24m x 3m), and maximising impact of its high-profile location, the screen has a bespoke bullnose design which allows for a seamless corner transition, delivering a step-change in creative opportunities. It also supports programmatic trading, allowing for flexibility and the opportunity to run messages that are reactive, tactical and location specific.
With long lead-in viewing and high dwell times, this state-of-the-art new Digital Large Format site is set to become one of JCDecaux New Zealand’s most sought-after panels.