JCDecaux boosts SMARTFRAME footprint in Christchurch retail hotspot
New high-traffic locations offer brands premium exposure to shoppers and commuters
JCDecaux has expanded its SMARTFRAME digital portrait network with the launch of two new sites at Northlands shopping centre in Christchurch. The additions strengthen the network’s presence in high-traffic retail environments, enabling advertisers to reach valuable audiences in one of the city’s busiest commercial precincts.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “We continue to invest in the growth of our SMARTFRAME network, giving brands a premium canvas to deliver bold, memorable campaigns. By combining elevated visibility with high consumer footfall, Northlands offers the kind of attention-rich environment where Out-of-Home truly performs.”
Positioned on Main North Road, a major arterial route connecting Christchurch’s CBD with the northern suburbs, Northlands shopping centre draws millions of visitors each year. Home to more than 120 retailers, including Farmers, Woolworths, The Warehouse, and Hoyts Cinemas, the centre provides a high value setting for advertisers looking to influence purchase decisions.
SMARTFRAME is built for impact. Seven times larger than traditional street furniture and elevated above street level, it offers uninterrupted sightlines and standout scale. The network is strategically placed to reach high-spending urban audiences over-indexing in the 24-39 age demographic.
SMARTFRAME also supports programmatic trading and features a near-standard 9:16 digital ratio, allowing brands to seamlessly extend digital and social content into powerful Out-of-Home executions.
ENDS