As the world’s largest Out-of-Home brand, we are committed to sharing insights how Out-of-Home connects with consumers – from capturing attention in the moment, to driving desire, consideration, and commercial outcomes – whether these be perceptual changes or conversion.
JCDecaux New Zealand can tap into learnings and research from the global network. In addition, we invest in New Zealand specific tools and research to understand local audiences connect with our products, and the opportunity this creates for our brand partners.
JCDecaux offers unparalleled insights through the investment in smart proprietary data tools and local studies that translate data into relevant and targeted outcomes for connection planning.
Working with research partners, Access HQ, FiftyFive 5, Neuro Insight and NeuroSpot, our Intelligence studies have been acknowledged by the industry, featured in international pulications such as WARC and are now used in programmes to train professionals in our industry.
Our suite of value-add tools enable partners to plan and execute effective Out-of-Home campaigns and gain the highest ROI from their investment.
Powered by Lifesight Audience data, Calibre provides a single currency for campaign reach and frequency planning and measurement the New Zealand market. Initially a JCDecaux developed tool, Calibre has been adopted as the industry measurement standard; it now has shared ownership amongst the three largest Out-of-Home brands (JCDecaux, MediaWorks and oOh! Media). Calibre has been endorsed by OOHMAA (Out-of-Home Association of Aotearoa) as the industry standard.
In 2024, JCDecaux Airport measurement was added to Calibre, alongside JCDecaux roadside Large Format and SMARTFRAME. Agencies can use Calibre to plan and measure JCDecaux specific campaigns, or multi-partner campaigns, seeing de-duplicated reach and frequency across all Out-of-Home formats.
Fusing industry data into a single visualization eco-system, JCDecaux ORBIT allows advertises to interpret location proximity and the potential to influence behaviour. Combining RDA demographic and segment data, third party data sets such at census data, and locational points of interest, JCDecaux ORBIT enables the strategic selection and visualization of JCDecaux roadside campaigns. Proposed campaigns can be mapped to demonstrate the network effect of multiple billboards and the opportunities to deliver reach and frequency along obligatory journeys.
Advertisers can understand exact proximity distances between our touchpoints and brand locations of interest – such as store locations, schools or other geographical points of interest.
Please talk to your sales lead about Orbit.
Mobility dashboard that combines hundreds of audience categories and their daily mobility. Using Lifesight data, based on >4M SDK embedded mobiles, we can understand desirable categories, and their interactions with JCDecaux touchpoints. Categories include place (data sets based on visitation to locations, such as stores), interest (data sets based on online activity/ search, such as foodies) and behaviours (data sets based on assumed repeated behaviours, such as parents of school children).
A groundbreaking deep-machine learning AI tool that predicts saliency of Out-of-Home creative and attention hot spots. Creative is uploaded into JCDecaux OPTIX; heatmap and regional attention analysis gives advertisers insights into the saliency of different elements of the creative. When used a part of the creative process, JCDecaux OPTIX can help inform creative teams through AB testing of executions.
Please share creative with your sales lead, for Optix insights.
Partnering with global media, data and insights company Pure Profile, JCDecaux IRIS offers advertisers access to one of the biggest consumer panels in the country. Delivering bespoke research themes or understanding of campaign performance, JCDecaux IRIS offers partners timely and specific research into Out-of-Home campaigns.
Please talk to your sales lead about campaign investment required for IRIS studies.
VIOOH is a JCDecaux developed and owned SSP (Supply Side Platform) that manages JCDecaux’s programmatic plays worldwide. VIOOH is DSP agnostic and partners with over 30 DSPs (Demand Side Platforms) in New Zealand, a list which is constantly growing. When developing this aspect of our digital business, JCDecaux made the strategic decision to build its own SSP to maintain quality and control for partners. In New Zealand, VIOOH enables access to every single digital JCDecaux touchpoint; compared with some brands that only enable select assets and not hero sites.
