JCDecaux New Zealand has renewed its priority advertising partnership with Christchurch International Airport, extending a long-standing relationship with one of the country’s most significant transport gateways.
Christchurch Airport is New Zealand's second busiest airport, welcoming 6.5 million passengers each year, with regular services to 15 destinations across New Zealand and more than 140 international flights each week*. It offers advertisers access to a high-dwell environment to connect with high-value audiences throughout the airport journey.
Phil Eastwood, Executive General Manager of JCDecaux New Zealand, said: “Since our partnership began in 2007, we have worked closely with Christchurch International Airport to create a distinctive and high-quality media experience for brands. Retaining this concession reflects the strength of that relationship and our shared commitment to quality and effectiveness for advertisers.”
The renewed agreement follows a competitive tender process and recognises JCDecaux’s ability to deliver market-leading assets, digital capability and operational excellence.
Sean Tully, the airports Strategic Communications Manager says "As the South Island's gateway, Christchurch Airport connects millions of travellers each year to the people, places and experiences that make this region special. We're very pleased to continue our partnership with JCDecaux, whose high-quality advertising platforms help brands engage with audiences at the very start and end of their South Island journey."
Airports are one of the few environments in New Zealand where video Out-of-Home is permitted. Recent JCDecaux research* conducted across Christchurch and Auckland Airports, found that full-motion digital Out-of-Home ads deliver 2.5 times higher attention and twice the recall of static creative, driving stronger engagement and future consideration.
Eastwood added: “The findings from our research earlier this year highlight the unique opportunity for brands to extend their video and social content in a premium, high-attention setting. Airports are a prime environment for engaging video content at a time when people are highly receptive to advertising.”
JCDecaux continues to hold exclusive advertising rights across three of the country’s primary air travel corridors - Christchurch, Auckland and Queenstown. This national coverage provides advertisers with a single, high-quality platform to reach domestic and international travellers at scale, in environments proven to deliver strong attention and brand impact.