The countdown was on to the opening of the Milano Cortina 2026 Olympic Winter Games.
JCDecaux NZ, the Official Out of Home Partner of the New Zealand Team worked closely with the New Zealand Olympic Committee and creative technology partner Latch to deliver their launch campaign on the JCDecaux network.
Running up to the Opening Ceremony, the campaign was set in Livigno, within Italy’s Dolomites, where many of New Zealand’s snow sports athletes competed. A live digital countdown ran alongside a fern emerging through the Cortina mountain snow. The fern grew in real time over a five day period, marking the approach of the Games and the arrival of the New Zealand Team on the world stage.
The execution was powered by Dynamic Creative Optimisation, with Latch leading the technical delivery. Time-based countdown logic drove the real-time fern animation, supported by dynamic creative state switching across the JCDecaux network.
Ko Tātou Katoa.
#TheFernisAllofUs
Menu
