Goodman Fielder took Olivani beyond the shelf and into the everyday journeys of their audience by showcasing it on JCDecaux's premium digital screen network.
Leveraging large-format digital Out of Home, the campaign ensured maximum visibility and brand recall, especially in key retail precincts where purchase decisions are made. JCDecaux’s high-impact sites provide the perfect platform to reinforce Olivani’s premium positioning and drive consumer engagement.
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