JCDecaux NZ partnered with New World NZ to amplify their Wonderful Wednesday in-app game, which gave Kiwis the chance to win a share of $1 million in rewards. 💰 💰 💰
JCDecaux's digital out-of-home network played a key role in driving awareness and participation, with dynamic creative that pulled live winner data directly from the app. This real-time integration kept the campaign fresh, engaging, and encouraged even more people to get involved and spin to win.
A great example of how real-time data and smart creative can work together to create impact beyond the screen.
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