Objective
Increase awareness of the return of KFC Hot & Spicy
Approach
Broadcast contextually relevant creative, in strategically selected locations, to maximise audience engagement and drive cut-through. A selection of JCDecaux's most impactful touchpoints, in the highest reaching locations across New Zealand, were selected to increase mass awareness and drive brand consideration.
Execution
High-quality digital sites across the main metro markets were selected to increase mass awareness and ensure relevance. Utilising a dynamic weather feed, each site broadcast the lowest nightly temperature in that particular location to emphasise the contextually relevant nature of the campaign message - that KFC Hot & Spicy will heat you up on a cold winter night.
