Objective
Drive awareness of the new Jaguar F Pace. Increase brand consideration among an affluent audience.
Approach
Own the airport journey, reaching passengers from the moment they arrive, right through to the departure gate. Presence across all three of JCDecaux’s Airports - Auckland, Christchurch and Queenstown - to maximise campaign reach and drive frequency of exposure.
Execution
Jaguar is leveraging the unique benefits of Airport advertising with a three tiered activation: 1) Premium internal static formats are being utilised to announce the arrival of the new F Pace in a highly-impactful way; 2) Full-motion video creative, broadcast across JCDecaux's high-quality digital screens, will increase awareness and drive engagement; and 3) A car display located in Auckland Airport’s Domestic Arrivals promotional zone will allow arriving and departing passengers to get up close to the new Jaguar F Pace, ultimately driving desire and consideration. This strategic approach perfectly demonstrates the power of Airport advertising.
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