Objective
Bring to life the extensive Dulux colour range; increase audience engagement with contextually relevant messaging.
Approach
To connect with affluent home-owners, a location-based, dynamic campaign ran across the JCDecaux Airport network, showcasing the Dulux colour range in high footfall, high dwell environments.
Execution
To bring the Dulux colour range to life and maximise audience engagement, creative was dynamically linked to arrival and departure destinations. Along with location specific welcome and farewell messages, colours relevant to the traveller's itinerary featured across JCDecaux's high impact screens.
