Objective
The first objective was to increase mass awareness, nationwide, of Countdown's Black Friday sale. The second campaign objective was to direct drivers to their closest Countdown store to pick up a Black Friday bargain before time ran out.
Approach
To increase mass awareness and drive Kiwis in-store, a selection of JCDecaux's highest-reaching Digital Large Format sites, in proximity to Countdown stores across the country, were selected.
Execution
To create hype and drive a sense of urgency during Black Friday week, a live count down displayed the days, hours and minutes left in Countdown's Black Friday sale.
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