AUCKLAND: APN Outdoor have commenced proceedings for the creative initiate, Pixel361° with the live briefing taking place at The Paddington, in Parnell last night.
Developed in house by the Outdoor leaders, Pixel361° invites creative minds to design a campaign for high profile charity Men’s Health Trust, using APN Outdoor’s suite of Digital products.
The briefing gathered representatives from the 53 registered teams to share the ins and outs of the task at hand. The teams of two now have until September 20th to complete the artwork required in preparation for the pitch night next Thursday where the top entries will pitch for the win!
Phil Clemas, General Manager, APN Outdoor New Zealand commented “The enthusiasm from the market has been overwhelming, with so many registrations in such a short period. Now that the brief is with the teams we are hotly anticipating what great ideas and initiatives will come out next week.”
The task itself is for teams to create and submit a campaign for Men’s Health Trust using APN Outdoor’s large format digital billboards, known as Elite Screens, as well as Airport full motion portrait & landscape screens in and around Auckland & Christchurch Airports.
When asked about the significance of the Men’s Health Trust, Clemas commented “Men’s health is not only an important issue for the individual but hugely important to their loved ones, employers, friends and their communities. The Men’s Health Trust is all about inspiring men to make better choices about their lifestyles and not be afraid of having a more proactive attitude. I look forward to seeing some exciting submissions next week that will no doubt warrant broad exposure and help them deliver on their purpose.”
Pixel 361° will come to a head next Thursday where, early in the evening the shortlist will be revealed followed by a live pitch for those lucky enough to make the cut. APN Outdoor are reminding all entrants to come prepared as shortlisted teams will not be notified prior and will have minimal prep time on the night itself.
The impressive panel of judges, chaired by Colenso’s Nick Garrett, includes; Damon Stapleton from DDB, Richard Thompson from Contagion, APN Outdoor’s Phil Clemas and international guest judge Sanjay Manandhar from Boston-based digital software developer Aerva, will award the winners the coveted prize of a trip to SXSW held in Austin, Texas in March 2016. The prize includes travel and accommodation for two as well as $500 spending money with the winning campaign also being granted $100,000 worth of APN Outdoor’s media space to bring the winning campaign to life in 2016.
For more information or to download your entry pack visit www.apnoutdoor.co.nz/pixel361.