JCDecaux has harnessed its Out-of-Home platform for good, featuring a series of campaigns across its extensive large format digital network in New Zealand to thank essential workers and everyday Kiwis during the COVID-19 lockdown.
The first phase of the campaign, which launched earlier this month, says ‘Thank You’ to essential workers including neighbours, grocery & dairy staff, farmers, delivery drivers, essential workers, medical professionals and mums and dads. The campaign appeared across all of JCDecaux’s digital large format sites in New Zealand.
The second phase saw the ‘Thank You’ campaign extended to give thanks, recognition and encouragement to everyday Kiwis. This campaign has featured a range of suburb specific messages, including:
The “Thank You” campaign, created by JCDecaux New Zealand’s in-house creative team, thanks everyone working to help our nation get through the fight against COVID-19. The purpose of the campaign is to show gratitude and call out the incredible job people in our communities are doing to keep us safe.
JCDecaux ANZ Senior Insights and Strategy Specialist, Victoria Parsons, said: “As all of us are facing tremendous upheaval and uncertainty, there are many Kiwis working tirelessly in essential services ensuring we are all cared for. There are also a huge number of New Zealanders who are unfailingly respecting our lockdown laws and social distancing regulations, looking after neighbours and home schooling their children as many parents work from home. All are true heroes and our hope is they see can see this campaign and know we are also recognising and applauding them for all of their contributions – big and small.
“In these unsettling times, our ability to be a platform for good is at its most powerful – which is why we are using our network to say, ‘Thank You’. Our role right now is to help connect, support and educate communities.”
Globally, JCDecaux is also running similar gratitude campaigns across its Out-of-Home advertising network.