APN Outdoor’s Pixel 361 winners experience SXSW
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AUCKLAND: APN Outdoor have commenced proceedings for the creative competition, Pixel361° with a public Facebook poll going live Monday morning to choose the final charity that will frame the Pixel 361 competition. The charity will help design the brief for the upcoming Pixel 361campaign and eventually display their winning campaign over $100k worth of APN Outdoor digital media.
The nomination process closed Wednesday with an array of registered NZ charities. The charities were nominated by the advertising and media industry for the chance to make the top 5, and be a part of the final vote on the APN Outdoor Facebook page housing the public poll going live Monday. The nomination survey asked media professionals to nominate a charity and answer ‘Why would a digital campaign work for this charity?’ The final five charities are Auckland City Mission, Attitude Trust, Child Cancer Foundation, Gastro-Intestinal Cancer Institute, and NZ Aids Foundation.
Jamie Cameron, Commercial Director – “All 5 charities are worthy of this opportunity to have a digital campaign on APN Outdoor’s Elite Screens. The submissions were incredibly compelling and we are eager to raise awareness for these charities, which may not have had the opportunity to engage with our Outdoor audience.”
Last year’s Charity Men’s Health will have their winning campaign go live later in 2016 with DDB’s Liz Richards and Nick Dellabarca winning creative execution, based around the idea that a man dies every 3 hours from a preventable illness.
The competition itself will follow the same processes as last year as industry experts create and submit a campaign for the winning charity using APN Outdoor’s large format digital billboards, known as the National Digital Network, as well as Airport portrait & landscape screens in and around Auckland & Christchurch Airports.
Pixel 361° charity search will come to an end Thursday 30th June where, the winning charity, will be revealed followed by the release of the judging panel, competition prize, and information for this year’s teams to register. For up to date information follow APN Outdoor’s Facebook for all content releases.
