AUCKLAND: Leading Outdoor media operator, APN Outdoor, today confirms that it has chosen to partner with US-based software company, Aerva, as the technology provider for its expanding Digital Billboard network.
Aerva technology enables real-time interactivity between mobile, social media applications and Digital Billboards and will replace existing software across APN Outdoor’s entire Digital Billboard portfolio.
Via the use of Aerva technology APN Outdoor will make it easier for their advertisers to create and manage highly sophisticated digital Outdoor campaigns minus the perceived complexity or huge expense. Additionally, all of APN Outdoor’s digital campaigns will be managed locally from the company’s Parnell office.
Phil Clemas, General Manager – APN Outdoor comments, “As market leader in the burgeoning Digital Billboard channel it was important that we partnered with the world’s best in digital content management. We first met Sanjay Manadhar, founder and CEO of Aerva at the 2012 Digital Signage Expo in Las Vegas.
“We were instantly impressed with the technological capabilities of the Aerva platform and could see the immediate benefits for our advertisers and agency clients. Not only will Aerva allow us to manage simple campaigns on our digital screens, it will also streamline the more complex ones involving social and mobile integration, seamlessly and easily.”
APN Outdoor Digital Billboards will be upgraded to Aerva software in three stages. The first stage will commence mid-July at Christchurch Airport. At the end of July, second stage work will begin on APN Outdoor’s Digital Billboard in Auckland CBD and stage three will get under way in early November at Auckland Airport.