AUCKLAND: Leading outdoor advertising company APN Outdoor has today announced a partnership of Olympic proportions, joining forces with the New Zealand Olympic Committee (NZOC) as an Official Partner of the New Zealand Olympic and Commonwealth Games Teams to 2020.
This new partnership marks the first time the New Zealand Olympic Committee has joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium. With people spending more time out and about and becoming more selective with the media they consume, Outdoor media provides a globally consumed platform that compliments the universal appeal of the Olympic Games as well as the NZOC’s existing media partners.
General Manager of APN Outdoor, Mike Watkins says partnership with the New Zealand Olympic Committee signals an exciting new chapter for the company. “APN Outdoor is excited to be backing the New Zealand Teams as they take on the world at the Olympic and Commonwealth Games through to 2020,” he says.
“The Kiwi athletes getting set for the upcoming Games are remarkable men and women. They epitomise what makes us proud to be New Zealanders and APN Outdoor can’t wait to work with the NZOC to help bring their stories and the Games campaigns to life.”
2018 heralds an exciting period of sport for New Zealand with three Games Teams set to take to the world stage next year. In February a team of approximately 20 winter athletes are set to compete in the Olympic Winter Games in Pyeongchang, South Korea. This is followed closely by a large New Zealand Team heading across the ditch for the Gold Coast Commonwealth Games from 4-15 April. Finally in 2018, October will see the very best rising stars and young athletes from around the country head to Buenos Aires, Argentina to compete in the third edition of the Summer Youth Olympic Games.
“With the Winter Olympic Games now less than 100 days away and the Gold Coast Commonwealth Games just around the corner, APN Outdoor sends our very best wishes to all athletes getting set to wear the fern next year,” Watkins says. “Our outdoor media and billboards are perfect mediums to help build excitement across the country and rally support for our teams as they take on the world.”
Kereyn Smith, New Zealand Olympic Committee CEO says: “We are thrilled APN Outdoor has come on board with our Teams through to 2020. It is an exciting schedule of games ahead with a real emphasis on the Asia Pacific region.
The APN Outdoor team understand the hard work and hours of dedication our athletes commit to getting to the games and their support and outdoor media reach will form an instrumental part in helping us to share their stories with New Zealanders.”
APN Outdoor Australia became the inaugural outdoor media partner of the Australian Olympic Committee in 2016.