JCDecaux - APN Outdoor leading the outdoor digital revolution

AUCKLAND: Leading Outdoor operator APN Outdoor, has today further cemented its position as the leader in Digital Outdoor with the imminent digitisation of a further four billboards. The announcement will bring the number of large format Elite Screens to an impressive twenty.

This milestone in the rollout of Elite Screens nationally proves the commitment APN Outdoor has to the best screens in premium locations nationally. Strategically chosen across the country, the four billboards to be digitised are in Khyber Pass Auckland, Remuera Road Newmarket, Jervois Quay Wellington and Andersons Bay Road Dunedin.

Mike Watkins, General Manager – APN Outdoor New Zealand commented, “With over 550 Billboards nationwide, our strategic approach of converting to digital Elite Screens will continue with momentum. Each location is chosen by design, not default. APN Outdoor is committed to a truly national footprint, giving advertisers the best audience reach across varied geographic locations".

The approach toward growth has been sustained and strategic, with a focus on a balanced national footprint and the highest quality locations, always paramount. APN Outdoor’s high calibre approach also extends to the hardware itself, affording the highest quality assets with market leading resolution as standard.

For further information contact Mike Watkins or your APN Outdoor account manager.

Khyber Pass, Auckland: Currently an iconic static site, the conversion to digital will redefine the Out-of-Home options for this area. With a long visibility lead in heading up Khyber Pass combined with the position of the traffic lights this 14.4m x 4.8m site will become a ‘must have’ on all schedules targeting Aucklanders.

Remuera Road, Newmarket: Currently a 12m x 3m illuminated billboard this will be converted to a 12m x 3m digital screen. This will be using 6mm screen to ensure both foot and vehicle traffic are delivered a high resolution image at a close distance.

Jervois Quay, Wellington: Currently a double sided 6m x 3m static the new digital site will measure 9m x 3m and is being moved to the edge of the building to improve visibility. As one of the main arterial routes heading to the CDB, Jervois Quay delivers a highly targeted audience.

Andersons Bay Road, Dunedin: This will be the first digital billboard within Dunedin with specifications of 9m x 3m. Placed on a major thoroughfare this site will drive both engagement from consumers and demand from clients.

APN Outdoor leading the outdoor digital revolution

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