AUCKLAND: Leading Outdoor media provider, APN Outdoor, today announces that it has launched a 4-week long campaign to promote their premium network of large format, roadside billboards. Kicking off today, the Boards competition offers weekly entrants the chance to win their choice of one of the following; a Channel Islands Neck Beard 5 Fin 6ft Surfboard or a Molokai 9ft Paddle Board or a Snowboard (for men a Burton 2015 Custom Snowboard and for women a K2 2015 Bright Lite Snowboard). There will also be two consolation Shifty-Woody Cruiser Skateboards up for grabs each week.
Known in market for their attention-grabbing capabilities, APN Outdoor’s large format roadside Billboards are synonymous with quality, scale and impact. APN Outdoor boasts more than 500 strategically located sites all over New Zealand and not surprisingly 61 per cent of New Zealanders say they have seen ads on large format billboards in the past seven days*. Additionally, 63 per cent of New Zealanders say they ‘pay attention’ to large billboards* further demonstrating the medium’s strength to engage.
APN Outdoor is also leading the industry when it comes to digital with its Elite Screens portfolio – the largest network of premium digital screens in New Zealand. In addition to immediacy of posting and creative flexibility, APN Outdoor’s Elite Screens provide advertisers with precinct targeting and time specific advertising opportunities.
To enter the Boards competition, participants need to fill in a very simple online survey detailing the role of billboards in an outdoor campaign. Click here link to enter.
Phil Clemas, General Manager – APN Outdoor commented on the competition, “Our Attention Economy research
revealed that Billboards are considered the most noticeable outdoor format amongst New Zealanders, with 61 per cent ad recall*. Our latest competition celebrates the key benefits of the world’s most traditional form of outdoor advertising as well as providing our clients with the opportunity to have some fun and to win.”
APN Outdoor’s agency team will be in market offering clients the chance to enter. The competition will run from June 15th to July 10th.
Source: *Attention Economy, APN Outdoor | Millward Brown, 2014