APN Outdoor inspires digital creativity announcing creative challenge, Pixel361°

Aug - 2015

AUCKLAND: APN Outdoor have announced a call for entry into what promises to be one of the most exciting creative showdowns of 2015, Pixel361°.

Developed in house by the Outdoor leaders, Pixel361° invites creative minds to get their Digital Outdoor on, and design a campaign for high profile charity Men’s Health, using APN Outdoor’s suite of Digital products.

Phil Clemas, Managing Director, APN Outdoor commented “We are looking for entrants who are willing to look beyond the circle, hence the 361°, and explore the capabilities and opportunities available with digital outdoor assets. Here in NZ we more than pull our weight on a creative front and we are excited to facilitate a challenge that gets these minds together in the same room, for a great cause.”

The challenge will kick off on September 14th when entrants will be required to join the APN Outdoor team to attend a live briefing session at The Paddington, St Georges Bay Rd, Parnell. Entrants will have until Sunday, 20th of September to create and submit their campaign for Men’s Health using APN Outdoor’s large format digital billboards, known as Elite Screens, as well as their Airport full motion portrait & landscape screens in Auckland and Christchurch and their two external Spectacular Screens including ‘Apollo’ along George Bolt Dr at Auckland Airport.  

The awards night will be held on the 24th of September at Screening Room and Lounge, Level 5, Seafarers Club where the shortlist will be revealed followed by a live pitch for those lucky enough to make the cut. APN Outdoor are encouraging entrants to come prepared as shortlisted teams will not be notified prior and will have minimal prep time on the night itself.

Submissions will be judged by key industry personalities including Colenso’s Nick Garrett, Damon Stapleton from DDB, Richard Thompson from Contagion, APN Outdoor’s Phil Clemas and international guest judge Sanjay Manandhar from Boston-based digital software developer Aerva.

The major prize is tickets for the winning pair to arguably the hottest entertainment, creative and technology festival in the world, SXSW held in Austin, Texas in March 2016. The prize includes travel, accommodation, and $500 spending money and is expected to be a major drawcard for the competition, not to mention to $100,000 media value contributed by APN Outdoor to bring the winning campaign to life in 2016.

Registrations will be accepted until September 7th. Teams will be two members in size and spaces are strictly limited as it is about quality, not quantity so entrants are encouraged to register as soon as possible!