JCDecaux DIGITAL BILLBOARDS

Key statistics

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JCDecaux DIGITAL BILLBOARDS are twice as effective as competitor digital large format sites

Meaningful Connections

0 %

of people say they have taken action as a result of seeing an ad on a Digital Billboard

The Outsiders

0 %

recall seeing Digital Billboards weekly

The Outsiders

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agree that Digital Billboards make brands seem important
The Outsiders

OUR DIGITAL BILLBOARDS

Leading the market in quality, reach and innovation, JCDecaux's unrivalled digital billboard network engages audiences to create truly memorable campaigns. With 32 high-quality sites across New Zealand, powered by market leading technology and insights, JCDecaux has the portfolio to answer any strategic brief.

Volkswagen | Cnr Ponsonby & Richmond Road, Ponsonby, Auckland
Volkswagen | Cnr Ponsonby & Richmond Road, Ponsonby, Auckland
TVNZ | Epsom Digital, Epsom, Auckland
TVNZ | Epsom Digital, Epsom, Auckland
ANZ | Remuera Road, Newmarket, Auckland
ANZ | Remuera Road, Newmarket, Auckland
Coca-Cola | 1 Great North Road, Grey Lynn, Auckland
Coca-Cola | 1 Great North Road, Grey Lynn, Auckland
Flight Centre | Broadway & Remuera Road, Newmarket, Auckland
Flight Centre | Broadway & Remuera Road, Newmarket, Auckland
Ziera | Manukau Road, Epsom, Auckland
Ziera | Manukau Road, Epsom, Auckland
BNZ | Cnr New North & Sandringham Road, Kingsland, Auckland”
BNZ | Cnr New North & Sandringham Road, Kingsland, Auckland”

Why Digital Billboards:

Exposure

Exposure

New Zealand's largest portfolio, our sites are strategically positioned in high traffic corridors, major motorways, suburban hubs, retail precincts and large regional centers to maximize exposure.

Creative Agility

Creative Agility

Digital billboards provide brands with the opportunity to schedule more targeted, relevant content to drive engagement.

Immediacy

Immediacy

Active and reactive, Digital Outdoor allows campaigns to be timely and topical; adjusting creative with up-to-the minute information from weather to sporting results.

MEANINGFUL CONNECTIONS EYE TRACKING STUDY

JCDecaux LARGE FORMAT BILLBOARDS, delivering greater audience impact.

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Capabilities

Format: Demanders

Recognition technology

Utilising recognition technology on digital Airport screens, Steinlager and Guinness gave passengers the opportunity to “Claim the Airport” for their rugby team during the Lions tour of NZ! When a person approaches the sign, the creative changes to reflect that of the other country.

Live RSS feeds

By utilising a specially-built microsite that feeds directly into our Digital Billboards, highlights from the Gold Coast Commonwealth Games were broadcasted in near real-time.

Contextually relevant

Suzuki cleverly incorporating the day of the week into their creative messaging to be more relevant and engage audiences with catchy taglines such as "May your Monday be Swift" .

Weather sensitive creative

Speights were able to change their creative depending on the weather. Choosing to show thirst levels to coincide with the temperature for that day.

Countdown messaging

TVNZ were able to create hype around the return of a popular TV soap opera "Shortland Street" by displaying a daily countdown, prompting audience to get ready to tune in.

Social media integration

Sour Patch used a live data feed to upload filtered images that pedestrians instagramed at the activation across the road with the campaign hash tag #sourpatchselfie

Proximity targeting

Barker’s promoted their closest retail stores on various Digital Billboard locations by changing text and imagery to relate to that precinct.

News feeds

Stuff.co.nz used digital technology to bring news headlines and updates to the streets of New Zealand.

Campaigns

Research