Campaign

Volvo

Jun - 2020
Product
  • Digital Billboards
  • Billboards
Features
  • High-reaching site selection
  • Mutli-format
Category
  • Automotive

Objective

Maximise reach and frequency to quickly build awareness of Volvo's new finance offer.

Approach

Be one of the first brands people see as they return to the roads, and traffic numbers quickly increase to near normal levels. Focus on high impact arterials and suburbs to maximise campaign awareness.

Execution

Mix of static and digital sites on commuter highways and high-traffic arterials were strategically selected to maximise awareness and viewability of the campaign message.