Objective
Maximise reach and frequency to quickly build awareness of Volvo's new finance offer.
Maximise reach and frequency to quickly build awareness of Volvo's new finance offer.
Be one of the first brands people see as they return to the roads, and traffic numbers quickly increase to near normal levels. Focus on high impact arterials and suburbs to maximise campaign awareness.
Mix of static and digital sites on commuter highways and high-traffic arterials were strategically selected to maximise awareness and viewability of the campaign message.
