Campaign

Unilever Magnum

Mar - 2018
Product
  • Digital Billboards
  • Billboards
Features
  • Standout creative
  • Contextual relevance
Category
  • FMCG

Objective

To introduce three unique and new indulgent Magnum flavours to the market.

Approach

In line with Fashion Week, Unilever in collaboration with fashion designer BY JOHNNY hit the streets of New Zealand to showcase Magnum Fashion Collection.

Execution

The bright and trendy colour palettes used for each fashion inspired ice-cream flavour allowed for simple yet fun Outdoor creatives that really popped on APN Outdoor’s high resolution digital screens.