Campaign

Tourism New Zealand

Jul - 2020
Product
  • Digital Billboards
Features
  • Standout creative
  • Rotation of multiple creatives
  • Premium site selection
Category
  • Travel and Tourism

Objective

Reframe the 'winter holiday' by showcasing different experiences, encouraging Kiwi's to get out and try something new. Increase awareness of the range of bucket-list destinations New Zealand has to offer, inspiring Kiwis to travel domestically.

Approach

To quickly build awareness and showcase the range of different creatives, we recommended running across a selection of high-reaching digital sites.

Execution

Tourism New Zealand ran a national campaign across our highly viewable digital network. Each site ran a rotation of eight creatives showcasing the vast range of domestic activities and destinations available, to encourage Kiwis to travel domestically. The campaign is running July-August 2020.

213 Symonds St, Eden Terrace, Auckland
213 Symonds St, Eden Terrace, Auckland
Cnr Broadway and Remuera Rd, Newmarket, Auckland
Cnr Broadway and Remuera Rd, Newmarket, Auckland
Victoria Park Flyover Inbound
Victoria Park Flyover Inbound