Objective
As the official partner of the All Blacks, Steinlager wanted to do something memorable for their 2017 tour and invited their rivals, Guinness, the official sponsor of the British & Irish Lions, to a fight for their territory.
As the official partner of the All Blacks, Steinlager wanted to do something memorable for their 2017 tour and invited their rivals, Guinness, the official sponsor of the British & Irish Lions, to a fight for their territory.
Leveraging the high dwell times at the Airport, the campaign encouraged supporters to stand in front of one of the 65 interactive digital screens positioned throughout Auckland Airport.
By integrating bespoke image recognition software, each digital site changed before their very eyes.
Top Line Results: The battle between teams was fierce and over the 6 week tour 2.5 million people passed through the airport. This resulted in 96,000 creative changes as passengers fought to own the messages of support en-route to games around the country.
"We were blown away by how flexible and collaborative APN Outdoor were and how excited they are to challenge and stretch the legs of their own systems. It was a total collaboration with them dedicating a portion of their team to join ours to really bring the campaign to life."