Campaign

Sixt

Jan - 2021
Product
  • Airport
Features
  • Eye-catching creative
  • Multiple creative messages
  • Premium site selection
  • Presence across entire JCDecaux Domestic Airport network
Category
  • Automotive

Objective

Increase awareness of Sixt's premium car rental service. Drive rental sales among domestic travellers.

Approach

The Airport environment was selected to reach audiences at the point of need. To maximise reach and drive frequency of campaign messaging, Sixt ran a combination of internal and external sites, across Auckland, Christchurch and Queenstown Airports, from December to January - traditionally the busiest time of the year for travel.

Execution

Sixt ran a rotation of three creative messages to keep audiences engaged. Each of the creatives contained a different car model and tagline to communicate Sixt's flexible and reliable range of high-end rentals. Two experiential car displays, featuring the Audivehicle model showcased in one of the rotating creatives, enhanced memorability of the campaign, providing a pivotal, tangible touchpoint for travellers.