Campaign

Samsung

Oct - 2019
Product
  • Digital Billboards
  • Billboards
  • Airport
Features
  • Target a range of audience segments
  • Strategic mix of internal and external sites
Category
  • Technology

Objective

Support the launch of the new Samsung handset

Approach

Use the AIA domestic terminal takeover pack to target a range of audiences - from business travellers, through to the regional family audience - at multiple times across their airport journey.

Execution

Using a strategic mix of internal and external sites, Samsung took over the domestic terminal with high-impact branding placement.