Campaign

Pizza Hut

May - 2022
Product
  • Billboards
Features
  • Impactful special build
  • Strategic site selection
  • Location based
Category
  • QSR

Objective

Generate excitement and talkability around the return of Pizza Hut's double cheese pizza in proximity to key store locations.

Approach

Sites in the sought after suburbs of Parnell and Ponsonby, in proximity to the Pizza Hut store on Quay Street, were selected to inspire a quick and tasty takeaway option.

Execution

Two special builds were installed to generate excitement and impact, and highlight the extra stretchy, cheesy goodness of the double cheese pizza. Adjoining sites were cleverly used, with cheese stretching between the panels.

Parnell Rise
Parnell Rise
Ponsonby
Ponsonby