Campaign

Mercury

Jul - 2020
Product
  • Digital Billboards
Features
  • Premium, high impact site selection
  • Three main metro markets
  • Exclusive with JCDecaux
Category
  • Energy

Objective

Maximise awareness and audience engagement across the three main metro markets, encouraging consumers to join the electric revolution and switch to Mercury.

Approach

To deliver on the campaign objectives of maximising awareness and engagement, we recommended running Mercury's 'Join the electric revolution' campaign on our most impactful digital sites in the highest-reaching CBD locations.

Execution

Mercury's impossible to miss campaign ran across a selection of our most premium digital sites including Nelson Street Junction and Khyber Pass Flyover in Auckland and The Capital in Wellington. The simple and extremely striking creative ran from 29th June- 26th July to build reach and frequency and drive consideration of Mercury's 'Join the electric revolution' messaging.

Khyber Pass Flyover
Khyber Pass Flyover
Wellington Central Digital
Wellington Central Digital