Campaign

Maori Language Week

Sep - 2019
Product
  • Airport
Features
  • Raising public awareness of Māori language
  • Dynamic creative triggers
  • Displayed at Auckland, Christchurch and Queenstown airports
Category
  • New Zealand Government

Objective

To provide a snapshot of Te Reo Māori language lessons in everyday words. JCDecaux New Zealand were once again a very proud partner.

Approach

The Out-of-Home media industry came together and contributed over 400 digital sites in the six main centres to raise public awareness for Māori language revitalisation, learning, and public usage.

Execution

These digital sites displayed changing creative and tracked real-time elements. such as audience, time of day, day of week and dynamic triggers across Auckland, Christchurch and Queenstown airports.