Objective
Build Gen Less brand awareness and maximise impact across the six main metro markets, encouraging consumers to ‘live more with less energy’.
Build Gen Less brand awareness and maximise impact across the six main metro markets, encouraging consumers to ‘live more with less energy’.
To achieve the brand objectives of maximising awareness and impact, a range of JCDecaux’s most premium Large Format digital touchpoints, in the busiest inner city locations, were selected.
To leverage the increased interest in the climate crisis, key messaging around reducing work travel and travelling in New Zealand ran alongside brand creative. The campaign ran from 6th July- 9th August.
