Campaign

Gen Less

Aug - 2020
Product
  • Digital Billboards
Features
  • Topical, relevant messaging
  • Rotation of multiple creatives
  • Premium site selection
  • Standout creative
Category
  • Local Government Departments & Services

Objective

Build Gen Less brand awareness and maximise impact across the six main metro markets, encouraging consumers to ‘live more with less energy’.

Approach

To achieve the brand objectives of maximising awareness and impact, a range of JCDecaux’s most premium Large Format digital touchpoints, in the busiest inner city locations, were selected.

Execution

To leverage the increased interest in the climate crisis, key messaging around reducing work travel and travelling in New Zealand ran alongside brand creative. The campaign ran from 6th July- 9th August.