Campaign

Frucor

Mar - 2018
Product
  • Digital Billboards
Features
  • Standout creative
Category
  • FMCG

Objective

To promote Frucor’s new V Pure energy drink.

Approach

To bring V Pure energy drink to the forefront of audiences via a broadcast campaign.

Execution

Frucor have utilised crisp colours and imagery to create the attention-grabbing artwork for the “All energy nothing artificial” energy drink. The background features lush greenery and rainforest inspired creatures to endorse the natural ingredients in a fun and striking way.