Objective
To promote Frucor’s new V Pure energy drink.
To promote Frucor’s new V Pure energy drink.
To bring V Pure energy drink to the forefront of audiences via a broadcast campaign.
Frucor have utilised crisp colours and imagery to create the attention-grabbing artwork for the “All energy nothing artificial” energy drink. The background features lush greenery and rainforest inspired creatures to endorse the natural ingredients in a fun and striking way.
