Campaign

Fonterra – Tip Top

Mar - 2019
Product
  • Digital Billboards
  • Billboards
  • Airport
Features
  • Strong, simple creative
  • Minimal copy
  • Impactful stand alone sites
Category
  • FMCG

Objective

1. Drive Awareness and Trial of new flavours 2. Create desire to buy

Approach

Bring the collaboration of Tip Top & Whitakers to life. Redefine indulgence on the insight that young consumers (Gen Z and Millennials) are increasingly looking for more genuine and authentic relationships and connections.

Execution

The bright and trendy colour palettes used and the enjoyment expressed on the girl’s face made this campaign pop on some of our best sites.

New North Rd Cnr Sandringham Rd Auckland
New North Rd Cnr Sandringham Rd Auckland
Cnr Whitmore and Featherston St Wellington
Cnr Whitmore and Featherston St Wellington