Objective
1. Drive Awareness and Trial of new flavours 2. Create desire to buy
1. Drive Awareness and Trial of new flavours 2. Create desire to buy
Bring the collaboration of Tip Top & Whitakers to life. Redefine indulgence on the insight that young consumers (Gen Z and Millennials) are increasingly looking for more genuine and authentic relationships and connections.
The bright and trendy colour palettes used and the enjoyment expressed on the girl’s face made this campaign pop on some of our best sites.
