Campaign

Fisher Funds

Dec - 2019
Product
  • Digital Billboards
  • Billboards
  • Airport
Features
  • The choice of premium located sites
  • An uncluttered environment not interrupted by other signage in the immediate vicinity
  • Locations where the population congregates
  • Large sites that amplify positive perceptions
  • Multiple messaging locations
  • Contextual locations relevant to campaign message
Category
  • Finance

Objective

Fisher Funds and agency Krunch partnered with JCDecaux to launch a brand awareness campaign strongly focused on Auckland Airport - a national hub providing a high value, socially and environmentally aware audience.

Approach

A multi messaging campaign strongly focused on Auckland Airport. This was supplemented with CBD and other main hub airports.

Execution

Using a strategic mix of internal and external sites, Fisher Funds provided uncluttered messaging in locations where the population congregates for optimal reach.