Campaign

Emirates Team New Zealand

Feb - 2021
Product
  • Digital Billboards
Features
  • Dynamic creative
  • Premium site selection
  • Relevant, topical messaging
Category
  • Sport

Objective

Increase awareness of Emirates Team New Zealand's participation in the 36th America's Cup. Build excitement in proximity to event headquarters at Auckland's Viaduct Harbour.

Approach

JCDecaux's most impactful Digital Large Format touchpoints, in proximity to Auckland's Viaduct Harbour, were chosen to increase excitement and engagement among sailing enthusiasts and Emirates Team New Zealand supporters. Digital Large Format touchpoints, in five key locations across New Zealand, were selected to drive broadcast awareness of the event across the nation.

Execution

Emirates Team New Zealand ran a dynamic countdown to the 36th America's Cup, generating excitement and building a sense of anticipation for the start of the race.

Victoria Park Flyover Outbound
Victoria Park Flyover Outbound
Nelson Street Junction
Nelson Street Junction