Campaign

Easy Crypto

Feb - 2022
Product
  • Digital Billboards
Features
  • Contextually relevant
  • Premium site selection
  • Stand-out creative
Category
  • Finance

Objective

Quickly build brand awareness and drive impact of Easy Crypto's new brand campaign.

Approach

To drive impact at scale, and cut through in a fast-growing category, Easy Crypto featured on a selection of JCDecaux's most impactful digital sites, in high-traffic precincts, across the three main metro markets.

Execution

Easy Crypto ran simple yet striking creative to command attention. Messaging was humorous and referenced the location in which the ad was displayed to drive impact and increase audience engagement.

Ponsonby Central
Ponsonby Central
Khyber Pass Flyover
Khyber Pass Flyover