Objective
Quickly build brand awareness and drive impact of Easy Crypto's new brand campaign.
Quickly build brand awareness and drive impact of Easy Crypto's new brand campaign.
To drive impact at scale, and cut through in a fast-growing category, Easy Crypto featured on a selection of JCDecaux's most impactful digital sites, in high-traffic precincts, across the three main metro markets.
Easy Crypto ran simple yet striking creative to command attention. Messaging was humorous and referenced the location in which the ad was displayed to drive impact and increase audience engagement.
