Campaign

Dulux

Jan - 2022
Product
  • Digital Billboards
Features
  • Dynamic feed
  • Contextually relevant
  • Location based
  • Premium site selection
Category
  • DIY

Objective

Bring to life the extensive Dulux colour range; increase audience engagement with contextually relevant messaging.

Approach

To connect with affluent home-owners, a location-based, dynamic campaign ran across the JCDecaux Airport network, showcasing the Dulux colour range in high footfall, high dwell environments.

Execution

To bring the Dulux colour range to life and maximise audience engagement, creative was dynamically linked to arrival and departure destinations. Along with location specific welcome and farewell messages, colours relevant to the traveller's itinerary featured across JCDecaux's high impact screens.