Campaign

Countdown

Dec - 2021
Product
  • Digital Billboards
Features
  • Dynamic feed
  • Contextually relevant
  • Location based
  • High-impact site selection
Category
  • FMCG

Objective

The first objective was to increase mass awareness, nationwide, of Countdown's Black Friday sale. The second campaign objective was to direct drivers to their closest Countdown store to pick up a Black Friday bargain before time ran out.

Approach

To increase mass awareness and drive Kiwis in-store, a selection of JCDecaux's highest-reaching Digital Large Format sites, in proximity to Countdown stores across the country, were selected.

Execution

To create hype and drive a sense of urgency during Black Friday week, a live count down displayed the days, hours and minutes left in Countdown's Black Friday sale.

Pitt Street, Auckland
Pitt Street, Auckland
Victoria Park, Auckland
Victoria Park, Auckland