Campaign

Cabot's

Jan - 2021
Product
  • Digital Billboards
Features
  • Dynamic creative
  • Premium site selection
  • National presence
  • Rotation of two creatives
Category
  • Home improvement

Objective

Increase consideration of Cabot's Aquadeck over summer.

Approach

High-quality digital sites across New Zealand's six main metro markets were selected to maximise reach and impact, and to facilitate the dynamic creative execution.

Execution

Cabot's ran a rotation of two highly-relevant weather-related creative executions to engage audiences and encourage them to get out and start their DIY projects. The first creative displayed a 3-day weather forecast, giving audiences the confidence they needed to oil their deck, and the second creative featured the day's temperature, specific to the suburb in which the Digital Large Format panel was located.

North Shore SMARTFRAME
North Shore SMARTFRAME
Totem Pole Digital, Christchurch Airport
Totem Pole Digital, Christchurch Airport