Campaign

Burger King

Mar - 2018
Product
  • Digital Billboards
  • Billboards
Features
  • Standout creative
  • Contextual relevance
  • Humour
Category
  • QSR

Objective

Promote Burger King’s iconic Whopper as the leading burger in market.

Approach

Burger King and McDonald's took their competition to the streets, with both taking over billboards to prove they are either “the king” of burgers or had “the biggest” burger.

Execution

Burger Kings tongue in cheek creative saw large format billboards with messaging like “Big is a relative term, in this case, it’s relatively small” with a side by side comparison of their Whopper and another burger meant to represent their competitor in market.