Campaign

BNZ

Mar - 2020
Product
  • Digital Billboards
  • Billboards
  • Airport
Features
  • Dynamic Creative
  • Contextual Targeting
  • Multiple Creative Messages
Category
  • Banking and Finance

Objective

To increase awareness and downloads of the Convert It app among International travellers

Approach

BNZ focused on airport (Auckland and Christchurch) to reach audiences at the point of need. A combination of external and internal sites was booked to increase awareness and drive frequency of the campaign message among a huge volume of international travellers. To maximise viewer engagement, each airport location was geo-fenced with a contextually relevant creative.

Execution

‘Generic BNZ ‘Convert It’ creative ran on the airport's external sites to increase awareness of the campaign message/app. Highly targeted, contextually relevant messaging, specific to the most popular departure destinations, ran on the airport's internal sites to increase audience engagement.