Campaign

Bank of New Zealand

Mar - 2018
Product
  • Digital Billboards
  • Airport
Features
  • Standout creative
Category
  • Finance

Objective

Create broadcast awareness of competitive Home Loan Interest Rate.

Approach

Bank of New Zealand cleverly created a series of messaging tailored to common industries to promote their Visa Business Credit Card.

Execution

The campaign creative was clean and clear, both very important principles when it comes to designing Outdoor campaigns. The minimal use of copy and bold colours allowed for the message to have real cut-through in market.